The Client

For over 47 years, Super Save has been a powerhouse in the Commercial, Construction, and Special Event industries, providing essential services like waste & recycling, propane supply, portable toilets, fencing rentals, and more. Their commitment to top-tier service and competitive pricing has made them a trusted name across Canada. But even the best need a winning digital strategy to stay ahead—enter us.

What We Did

We took a deep dive into their digital advertising and completely transformed their approach:

• Conducted a full audit of their Google Ads account to uncover inefficiencies.
• Established key performance indicators (KPIs) to measure success.
• Restructured all campaigns for better targeting and efficiency.
• Crafted a strategy to significantly reduce CPC, ensuring their budget went further.
• Developed a conversion-boosting approach to drive more leads at a lower cost.
• Provided hands-on support to both sales and marketing teams for alignment.

Set up recurring strategy meetings and a feedback system to keep communication flowing.

The Outcome

With a data-backed, strategically optimized campaign, Super Save’s Google Ads now operate at peak efficiency, delivering measurable business impact:

• Significant increase in conversions, leading to higher-quality leads and improved ROI.
• Reduced cost-per-click (CPC), maximizing ad spend efficiency and driving more traffic at a lower cost.
• Improved lead acquisition pipeline, directly benefiting both sales and marketing teams.
• Enhanced campaign performance monitoring, with structured KPIs and regular reporting for continuous optimization.
• Stronger cross-department alignment, ensuring marketing and sales strategies work in tandem for sustained growth.

By shifting from a passive to a proactive, KPI-driven approach, Super Save now benefits from data-informed decision-making, improved ad spend efficiency, and a scalable digital strategy built for long-term success.