Vancouver Indigenous Fashion Week 2025

The Client

Vancouver Indigenous Fashion Week (VIFW) is a cultural arts organization that celebrates Indigenous fashion, design, and storytelling.

Its mission is to uplift Indigenous creators, honour community, and create opportunities for artists to share their work on a national stage. VIFW’s vision is rooted in representation, relationship building, and cultural expression, and its values reflect connection, respect, creativity, and empowerment.

The Problem

The 2025 festival came with major challenges.

The economy was down, ticket prices were higher, and the team needed to manage an extra month of ticket sales. VIFW also had 25% less budget than the previous year, while being expected to fill more seats and grow revenue. With fewer resources and a tougher market, the team needed a fresh approach and a stronger presence to meet its goals.

What We Did

To move VIFW forward, we rebuilt the full creative and marketing experience from the ground up.

This started with a new logo and a refreshed identity that shaped the complete look of the website, social media, digital ads, and print materials. We launched a redesigned website, created a more intimate and video forward social media style, and produced a strong media kit that helped secure major PR coverage. Transit advertising expanded visibility across the city, while partner marketing brought new reach through aligned organizations. We also introduced the Maker Series, creating deeper community connection by highlighting the artists and stories behind the work seen on the runway.

A transit bus shelter with an advertisement for Vancouver Indigenous Fashion Week 2025 next to four alternate ad designs

Eight graphics featuring models lined up and displayed as Instagram Story ads, showcasing Vancouver Indigenous Fashion Week 2025

The Outcome

The results were stronger than expected in every area.

VIFW passed its revenue goal by more than 30% and exceeded ticket sales from previous years, even in a down economy. All four nights of the festival sold out and the audience was electric! The campaign doubled total impressions, reduced cost per click by 37%, and achieved all this with 10% less advertising budget. The festival also built deeper relationships with community partners and strengthened its network of supporters, setting the stage for continued long term growth.

Visit Site

Why we call ourselves

Premium

No Interns

No Offshore

Just experts delivering great results

Work with Team Emily

See Our Work

Only Awesomeness.
We have high standards.

Emily is a marketing ninja! She was wonderful with our team; able to simplify complex systems and tasks in a way we could all understand, and demystify the world of social media.

Deborah Lampitt

Content Specialist, Centre for Arts and Technology

If you’re a business looking for someone to help you with your marketing strategy, digital marketing execution, or to teach you about SEO and other digital skills, look no further. Emily Chow is AMAZING.

Avery Swartz

Tech Influencer and Author

Emily really takes the time to get to know you and your company’s needs, and then tailors a very specific plan that will work for you.

Pamela Charach

Marketing Manager, Stenberg College

Our online exposure has grown dramatically since Emily took over our HubSpot content management!

John Downing

President, Thunder Funding

She breaks down technical subjects into digestible pieces, and students love her fun and friendly style!