What We Did
We took on the role of project management, content strategy, and content creation and partnered with Vigilante Marketing for site design and function. All content, including images and copy, were refreshed by us and new branding was put in place. A focus on dynamic, lively language and eye-catching calls-to action bring users directly through the funnel and encourage interaction. The major goal of the site was to provide visitors with efficient information and to move ahead with leasing quote requests.
As an interesting side note – Bruce Ellemo is color-blind, so our designer chose to keep the website monochrome, and also used animated elements to draw the eye around the pages.