Backeddy Resort & Marina

The Client

A TripAdvisor Award-Winning resort, Backeddy Resort & Marina is a hidden gem on BC’s Sunshine Coast. Known for its eco-glamping domes, cozy A-frame cabins, and waterfront retreats, this destination offers unparalleled adventure, connection, and renewal. With a full-service marina, oceanfront pub, and direct access to some of BC’s best hiking and kayaking, Backeddy is a must-visit for nature lovers and off-the-grid adventurers. But with an ever-growing hospitality market, they needed to stand out, attract more guests, and maximize their booking potential.

The Problem

Despite its breathtaking location and one-of-a-kind accommodations, Backeddy was struggling with slow bookings and inconsistent marketing:

No clear social media strategy, leading to inconsistent and ineffective posts.
Lack of email marketing, missing key opportunities to engage past and potential guests.
No Google Ads or Meta Ads, making it harder to compete for online visibility.
Losing business to competitors who had stronger digital presences.
No internal marketing expertise, making it difficult to keep up with digital trends and effectively showcase the resort.

What We Did

We transformed Backeddy’s digital presence with a full-scale, holistic marketing strategy to drive awareness, engagement, and — most importantly — bookings:

Developed a branded social media strategy, ensuring a consistent and engaging online presence.
Launched targeted Meta (Facebook & Instagram) and Google Ads campaigns to drive interest, increase brand awareness, and convert potential guests into bookings.
Built an email marketing strategy to re-engage past visitors and nurture new leads.
Designed print media ads to attract local travelers and weekend adventurers.
Created in-room print marketing materials to enhance guest experience and encourage repeat visits.

Slide show showcasing beautiful ocean kayaking, paddle boarding, and the marina at Backeddy Resort

Digital and print ads created for Backeddy Resort

The Outcome

Our data-driven, multi-channel approach delivered outstanding results:

25% increase in revenue within just 3 months.
Fully booked spring and summer season, maximizing peak travel demand.
Consistent year-round bookings, even in traditionally slower autumn and winter months.
Empowered the onsite team with marketing tools and strategies that made their job easier.
Helped boost the local economy, driving increased traffic to nearby tourism businesses — a huge win for the entire community.

Backeddy Resort & Marina is now firmly on the map as a top getaway destination, with a digital marketing strategy that keeps guests coming back — season after season.

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