The Problem

The Centre for Arts and Technology first contracted us to do Facebook Ads training for their team and our work together quickly evolved into additional HubSpot training. We recently delivered our rolling, fully-transparent 90-Day Marketing Plan to them and the process was fun, intense, and empowering.

In tandem with all this, the president of the school reached out to us to help project manage the design and build of their new website. Their existing website had a very high bounce rate and drop-off rate from the home page. The percentage of visitors that flowed through to subpages from the home page was extremely low and unacceptable to the school’s senior leadership team. After reviewing the analytics, we were able to pinpoint several key issues: There weren’t enough intuitive cues in the site’s design to guide users through each page and calls-to-action were few and far between. It wasn’t clear where to find specific types of information like student financing and the site’s creative assets like images, student portfolios, and the overall design itself just wasn’t modern or fresh enough to attract prospective students. Let’s be real here: A creative and technical college requires a site that lives up to the school’s promise.

The Outcome

The Centre for Arts and Technology’s senior leadership team and staff are excited and proud of their new website. They are ready to stand out from the competition and continue doing great work training students and preparing them for a successful career in arts and technology.