She Gone

The Client

Fresh Whip by She Gone™ is a premium car air freshener brand looking for a spicy logo. Popping off with a Gen-Z twist, these logos are sassy, bold, and totally unapologetic. The brand name says it all—bad smell? She gone! Designed to make every car feel like it’s got main character energy, Fresh Whip by She Gone™ isn’t just about smelling good; it’s about making a statement with every ride.

The Problem

Breaking into the car air freshener market meant standing out in a sea of bland, forgettable competitors. Fresh Whip needed a killer brand identity — something that would speak to Gen Z, look undeniably cool, and make an everyday product feel like a must-have accessory. They also needed custom illustrations that would appeal to multiple target groups across North America, creating a connection that would drive purchases and brand loyalty.

What We Did

We got to work crafting a brand that demands attention:

Designed a striking logo and wordmark that’s instantly recognizable — bold, playful, and packed with personality.
Created custom illustrations tailored for different markets across North America, ensuring the brand resonates with diverse audiences while maintaining its signature Fresh Whip energy.

Illustrated air freshener designs of fun, cool, and colourful people

Front and back views of She Gone air freshener packaging designs

The Outcome

Fresh Whip by She Gone™ now boasts a brand that’s as exciting as its product — a visual identity that turns heads and sparks curiosity. The logo, illustrations, and branding work together to create an emotional connection with customers, making Fresh Whip a must-have for anyone looking to add style and personality to their ride. The result? A show-stopping, high-energy brand that doesn’t just sell air fresheners — it sells an experience.