Sriracha Revolver Hot Sauce

The Client

Sriracha Revolver Hot Sauce is an Indigenous-owned food brand built around connection, creativity, and flavour. Founded in 2017 by Jordan Hocking, a proud member of Sweetgrass First Nation of Plains Cree and Irish descent, the brand is rooted in the belief that food brings people together.

Her sauces are inspired by ingredients and techniques from around the world. Not claiming to be anything other than authentically delicious, Sriracha Revolver celebrates experimentation, gathering, and the joy of sharing food made with care.

The Problem

As the brand grew, the existing website no longer reflected the energy, depth, or ambition behind Sriracha Revolver. The site was functional, but it lacked storytelling, excitement, and emotional pull. It didn’t fully communicate the brand’s roots, values, or bold personality, and it wasn’t designed to convert curious visitors into loyal customers.

More importantly, the platform wasn’t equipped to support growth. The site limited the brand’s ability to scale, attract wholesale interest, or compete confidently alongside established players in the food and specialty grocery space. The website had become a bottleneck rather than a launchpad.

Sriracha Revolver's website shown on laptop and mobile phone screens

What We Did

We designed a fully custom Shopify website built to grow with the brand. The new site was created to capture the flavour-forward personality of Sriracha Revolver while grounding it in strong storytelling and clear conversion paths. We elevated the visual experience, refined brand messaging, and designed a structure that supports both direct-to-consumer sales and wholesale discovery.

Functionality was built with scale in mind, giving the brand the tools it needs to attract retailers, grocers, and collaborators, while still delivering a warm, inviting experience for everyday customers. The result is a platform that feels confident, intentional, and ready to play in the big leagues.

A section of Sriracha Revolver's new website, showcasing the bright and bold new look

The Outcome

The result is a bold, polished website set to launch in Spring 2026. Sriracha Revolver now has a digital home that reflects the strength of its founder and the scale of what’s next. The site is designed to support long-term growth, increase online sales, attract wholesale partners, and position the brand confidently within the specialty food market.

With a strong foundation in place, Sriracha Revolver is ready to expand its reach, deepen customer loyalty, and continue building meaningful connections through flavour.

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