The Kassan Group

The Client: The Kassan Group

Jenny Kassan is a powerhouse attorney and advisor for mission-driven enterprises. She and her team have spent more than 15 years supporting entrepreneurs to raise values-aligned funding, while also providing them with coaching, consulting and legal services.

The Problem

The Kassan Group came to us with a problem. Their website was outdated, dark, and disorganized. There were no eye-catching sections to draw users through the site, nor were there any clear calls-to-action to encourage purchase, bookings, and course sign ups. The branding was lackluster and, quite simply, failed to leave a lasting impression on visitors. Jenny wanted a brand and site that felt more modern and bold so that her vibrant personality could shine through.

What We Did

We sat down with Jenny and her team, and did a deep dive into their vision for the branding, look, and feel of The Kassan Group’s website redesign. Our talented in-house team created a fun, colorful journey for site visitors that encouraged further scrolling and click through.

We, along with our development partner Vigilante Marketing, created a colourful, modern and easy to navigate website. Call-to-actions are clearly presented, and Jenny’s invaluable experience and expertise are well positioned.

Jenny’s goal for her site was to drive program sign ups, and support entrepreneurs on their mission-driven journey with a robust resource centre. She wanted to sell more community memberships for her Community Hub, so that she and her team can continue to offer their invaluable advice and support. Their site needed to showcase The Kassan Group’s commitment to helping their client’s enterprises not only succeed, but thrive.

The Outcome

The Kassan Group website now feels fun, bright and vibrant. Site visitors no longer have to guess about the indispensable work Jenny does, as each page’s purpose and intent is clear. Now, it’s obvious how to access their services, and how much value there is to be gained from working with Jenny and her team. The Kassan Group’s website instills confidence and belief that working with Jenny and her team will help entrepreneurs and mission-driven companies thrive.

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