The Problem

Despite its incredible lineup of designers, artists, and performers, VIFW remained one of Vancouver’s best-kept secrets.

• Attendance was lower than it should be due to limited marketing and brand awareness.
• The Maker’s Market — where Indigenous artists and makers sell their work — needed stronger promotion to drive sales and visibility.
• VIFW wanted to create a truly inclusive space where Indigenous and non-Indigenous attendees could come together through a shared love of fashion, art, and storytelling.
• With only six weeks until launch, there was no time to waste — VIFW needed a full-scale marketing campaign to fill the seats, generate buzz, and drive sales.

The Outcome

The results were nothing short of groundbreaking:

• 255% increase in sales revenue, setting a new benchmark for VIFW.
• $500,000 in vendor market sales — a 500% increase over previous years, creating incredible economic impact for Indigenous makers.
• Sold out every single night at the Queen Elizabeth Theatre, solidifying VIFW’s place as a must-attend event in Vancouver’s cultural calendar.
• Attracted new sponsors and long-term supporters, helping to fund future editions of VIFW.
• Established valuable relationships with stakeholders, local businesses, and industry sponsors, ensuring sustained growth and visibility.
• Created a platform for Indigenous artists to be seen, celebrated, and heard on a larger stage.
• Drove record-breaking ticket sales and conversions, making this the most successful VIFW to date.

Vancouver Indigenous Fashion Week is no longer the city’s best-kept secret — it’s now a cultural movement that continues to grow, inspire, and bring communities together.