Sometimes people start a business, create their website, roll out their marketing and then sit back and expect miracles. I hate to break it to you, but that’s just not how marketing works. 

You WILL see results from all your hard work…it just takes time, consistency, and a solid strategy. I wish more people knew that marketing is a long game, and you’ve got to stick to it and be patient to start seeing big changes! 

You NEED a solid strategy to get there and, yes, a little bit of patience doesn’t hurt either. 

So, settle in and I’m going to spill the beans on the honest truths of marketing that every business owner should know. 

SEO is like a slow dance with Google

Search Engine Optimization (SEO) is essential when it comes to your online presence. And, it’s a dance filled with slow, calculated, consistent steps. Brace yourself, because ranking on the first page of Google for a new website can take a minimum of six months IF you know what you’re doing. But hey, Rome wasn’t built in a day, and neither is your online visibility. So, put on your patient pants, keep creating valuable content, and let Google swoon over your website at its own pace.

CRO needs LOTS of eyeballs

Conversion Rate Optimization (CRO) is like a mad scientist’s laboratory. You want to test and tweak your website to perfection. But, here’s the catch: Significant results require a decent amount of traffic. It’s like trying to perform groundbreaking experiments without enough data. In order to make those A/B tests count, aim for a minimum of 1,000 visitors per month on your pages. Then, we’ll talk about conversions.

Paid Ads work, but it’ll cost you

If you want to see some fireworks and crazy results from your paid media campaigns, be ready to invest a few thousand dollars each month. I know it sounds steep, BUT it’s like hiring the number one DJ in the world to spin tracks: It’ll make your audience go wild. Paid ads can get your fabulous content in front of the right audiences, and let your business really shine.

Marketing may seem like a mystery when you throw everything but the kitchen sink at it…only to hear crickets. But I promise you, once you adjust your mindset and accept that these things take time, you’ll reap the rewards. Stay consistent, follow through on your strategy and shift and pivot when you need to. When you start to see success, it will all be worth it.

Feeling like you need some marketing back-up? Email me today, and let’s build a killer marketing strategy to propel your business to massive success.