Ahh, the ever-changing world of SEO. Just when you think you’ve got it all figured out, Google hits you with an algorithm update that throws a wrench in your plans. But at least it keeps us on our toes, right?

However, there are some tried-and-true SEO strategies that you can always count on. Implement these keyword SEO tactics on your website, and you’ll increase your chances of actually being seen AND future-proof your website against Google’s constant shenanigans.

So, let’s break it down, shall we? We’ll take a look at how you can use keywords to supercharge your SEO (search engine optimization)

Long-Tail Keywords are where it’s at

Forget about those short and snappy keywords, Google loves the long and detailed ones now! Long-tail keywords are longer and more specific, giving you valuable insight into why users are searching for something. They may have lower search volume, but trust me, they’re worth it. 

Put Keywords in image Alt Text

Let’s not forget about our visually impaired friends. Alt text is not only a cool accessibility feature, but it’s also an important ranking factor for image search. So, when you’re describing those lovely images on your site, make sure to sprinkle some keywords in there. Don’t go overboard, but definitely get some in and make it sound natural.

Use Keywords in Headlines

When you put keywords in headlines, you’re telling search engines and users that your content is the real deal. Dress your keywords up so they make snappy, compelling and engaging headlines so all the people who like to skim (which is…all of us?) will be intrigued and actually read your content.

You can’t beat the ever-changing nature of SEO, but you CAN incorporate some smart keywords throughout your site and get ahead a little with your SEO. If you need some support, book a consultation with me and I’ll help set you straight!