Social Media 103: What is Instagram Doing Right at The Forum-E Series

I’m so stoked to share that the lovely folks at The Forum have invited me back to speak this November, 3rd at 11am PST at the 2022 Forum E-Series!

The Forum is a Canadian-based group all about empowering and connecting self-identified women entrepreneurs. 

More importantly, it’s a safe space for women, femme, and non-binary entreprenuers to learn, grow, connect, and flex – no matter what stage you’re at in your business.

Interested in attending? YEAH YOU ARE. Snag your spot here.

In honour of being invited back to speak at the Forum E-Series, I wanted to share my favourite tips and tricks for crushing it on Instagram. 

How To Convert On Instagram

You already have a dope Instagram for your business, but you aren’t getting the results you want. Sound familiar?

Rather than trying to come up with a conversion strategy that you THINK might work, I’ve put together a quick list of things the Pros do to get it done:    

• Know Thy Peeps: They know their target market REALLY well. 
• Prepped Tech: They’ve got all their tech set up.
• Follow Through: They’ve got a solid post-click strategy nailed down.

Let’s break it down…

Know Thy Peeps

Be honest, how well do you ACTUALLY know your target market? Do you know their biggest pain points are, and what frustrates them? What do they need that they’re not getting? If you can’t answer these questions, you, my friend, don’t know your target market. 

Take the time to learn your ideal customer’s pain points. Knowing their pain points is the most crucial information to extract from your target market. Don’t skimp or rush this step! Take your time, and do the research. Instagram is a great place to make your case, showcase your expertise with a snappy photo, juicy content, and relevant hashtags. This really is the first step to making waves on social media. 

Prepped Tech

Trying to engage with every single customer sounds nice, but it’s a recipe for burnout. There are so many ways you can use specialized tools of the trade to do the heavy lifting for you. I’m not saying you need to automate everything, but there are so many tech resources out there that will make your CUSTOMERS’ lives easier too. Convenience is huge when it comes to creating a good buying experience. 

Take Instagram’s direct relationship with Shopify. Connecting your IG to your Shopify website means you’ve now got a one-click-to-purchase solution for your customers. Nobody has to dig out their credit cards, create a new account, or even leave Instagram. Mint. 

Learning the tech may seem intimidating at times, but it’s SO WORTH IT. Make some coffee, throw on a YouTube tutorial, and get on it. Don’t want to do it on your own? Gimme a call and we’ll get it done for you! 

Follow Through  

Let’s say you’ve nailed your ideal client’s pain points, you have some great tech tools supporting  you, and you finally have clicks. Now what? 

Well, my friend, let’s talk about your post-click strategy. What is a “post-click strategy” you ask? Let me tell you allll about it!

It’s the routine or system you follow to close the sale after a customer has engaged. At this point, complex funnels aren’t necessary (unless you’re into that sort of thing), but you need to know exactly what you want the customer’s journey to look like. Time to climb into your customer’s head again!

Imagine I am your ideal client. I’ve landed on your site. Sweet. How should I feel? Where should I look? Is it easy for me to find what I’m looking for? Is it super simple for me to commit to what I started? How many clicks will it take for me to finally buy that special thing you were hawking on IG or Facebook? These are the things you need to think about when considering your website’s design, flow, and the journey it takes your customer on. Not sure how to do this? Drop me a line and let’s chat. 

Wanna learn more about how to beef up your social media game? Check out the Forum E-Series in November! I’ll be there, your friendly neighbourhood marketing unicorn, with even more insider magic. Totally register. Super easy. November 3rd at 11am PST. Right here: Registration Form