So, you started your business, set up your website and now the customers just start rolling in….right?
Well, maybe. But, sometimes it’s not that straightforward!
Promoting your website is a BIG part of running your business.
If no one can find your site, then how are they going to know how awesome you are?
And, more importantly, how are they going to know that you are the only one that can solve all their problems if they can’t find you??
But hey, don’t sweat it. Your marketing unicorn Emily Chow has your back!
There are A TON of ways to promote your website for free so that you can get seen,heard, and selling. Let’s dive in.
Revamp Your SEO Strategy
If you don’t even know what SEO is, then head over here to learn the basics!
For those of you who have already set up your site’s SEO, maybe it’s time to revisit and jazz it up a little!
Jump on the internet machine, and do some keyword research. Find out what your ideal customers are already searching for online, and make sure your titles, content, and metadata includes these words. This gives for both your website pages and all your images and media. That way, you’ll have a better chance of getting in front of those precious customers looking to purchase all your goodies and hire you for all your services.
While SEO will take you far, it’s important you’re being proactive with content too. Here’s what I mean by that
Reword, Repurpose, Repost!
Often, we get stuck in the trap of believing we have to constantly produce new content…and, we can inadvertently burn ourselves coming up with new, relevant, shareable, INTERESTING content constantly!
There is a better way, friends!
If your business has a blog, look back through your old posts, look at your Google Analytics stats, and see which topics were the MOST POPULAR. You can then edit, and post an updated version. I love this tactic because it takes the guesswork out of what your audience is most interested in. Leave it to the data to tell you what your target market wants. Boom.
You can also take a blog post, extract all your juiciest paragraphs and key messages, and turn those into social media captions! We do this all the time because it WORKS.
Have you created a how-to blog post, or Instagram series, teaching your audience something cool and unique? Awesome! Break that up into a few emails and you have yourself an email series. Yah, Baby.
Now, look back through your best performing social media posts…and repost them. Social media is such an on-going bombardment of content, not a soul is going to notice if you post the same thing twice, ESPECIALLY if you’re resharing an awesome post with tons of value. People love free knowledge and expertise! Don’t be scared to change it up a bit and RESHARE.
Give Away Freebies
Like I said….people love free stuff. Don’t you?
Creating free resources, like ebooks, Canva templates [hyperlink our free templates page], or caption templates are a wonderful way to promote your website, provide TONS of value and build trust with your audience. All of this will drive some sweet, sweet web traffic your way. Everrrrybody wins!
You can even promote your freebies on social media and your email list. Encourage your audience to share or forward the content over to their best business buds, and before you know it, you’ll have ideal customers flooding through the virtual gates of your site. I know, I know. I love this one too.
There are so many ways to promote your website for free, but these are just a few tips to get you started! Try implementing these goodies, and watch your web traffic soar.
Wanting more help with your website? Our top-notch design, branding, and copywriting services could be the magic touch your business needs to thrive. Email us today and let’s supercharge your success. We’re ready for you.