Maintaining your social media can feel daunting. And it can be tempting to set it and forget it when it comes to your strategy. I’m here to tell you, friend, that isn’t going to cut it.
Your content marketing deserves a lil’ more love. So let me break down this one magical step you can take to up your Instagram™ game and keep your social media marketing fresh.
Audit Your Instagram
This sounds totally scary and might make you think of tax season, BUT DON’T FREAK OUT.
Think of an Instagram™ audit as a holistic review of your account, and the perfect opportunity to make sure your strategy and tactics are aligned with your business goals and brand.
It’s like spring cleaning, but instead of sweeping up those cobwebs, we’re cleaning out the digital clutter!
Basically, we want to make sure every Instagram™ Post, Story, Reel, and Live you share has a purpose, and is helping to support your business objectives.
And here’s how we do that!
What Are Your Instagram Goals?
Before you get started on your Instagram™ audit, take a step back and think about what you want your Instagram marketing goals to be. Write those down!
Your Instagram strategy is (or should be!) part of your overall brand strategy. We’ve gotta make sure all your goals are aligned with your brand to promote that sweet, sweet business growth.
Remember: All of your marketing tactics must work together. That means none of them can work in a silo. Your social media has to match your website, which has to match your email nurturing campaigns, which have to match your blogs, packaging, branding and more. They have to speak to one another and work together to lift each other up.
Set SMART Goals
I feel like everyone has heard of S.M.A.R.T goals but if that’s totally new for you, then let me introduce you to it.
S.M.A.R.T Goals stand for:
- Specific
- Measurable
- Achievable
- Relevant
- Timely
Creating goals with these aspects in mind will help you create content with more ease, track your metrics with intent, shift and pivot depending on your data, and drive your strategy forward!
Check In With Your Branding and Overall Aesthetic
Ok, so you’ve got your goals down. Now, it’s time to refine your visual branding, tone of voice, and overall Instagram aesthetic.
This is the magic touch that creates a super strong first impression and makes your target market desperate to follow you!
Take another look at your profile picture, Instagram Stories highlight covers, and pinned posts.
Is it obvious who you are, and what you have to offer? Are you solutions out there for your ideal client to see and explore?
You want to make sure your Instagram vibe matches your brand strategy, and isn’t creating any confusion on who you are.
Hot tip: Use the same name and profile picture across all platforms to create a cohesive experience for your audience.
Spice Up Your Instagram Bio
A good Instagram bio can mean the difference between a visitor hitting follow, or tapping away.
And with only 150 characters to set the stage, the key is to keep it short, sweet, and punchy.
There are two components that make for a great Instagram bio:
- Communicate who you are and what you do in the name field, bio description, and category feature.
- Encourage users to take action with a compelling CTA to your website, or a branded hashtag!
Feeling like you need to call in reinforcements? We got your back. Shoot us an email today and let’s audit your Instagram together, so you can start driving those conversations and landing those sales.
